02 — AI Leads & Outbound Sales

Your next best client is out there. They just don't know you exist yet.

Outbound prospecting is one of the highest-ROI activities a B2B business can do. It's also one of the most time-consuming — finding the right people, researching them, writing something that doesn't sound like every other cold email they've ignored this week.

Most outbound fails because it's generic. Ours works because every message is researched and written specifically for the person receiving it — by AI, at scale.
How we run it

We run a fully automated outbound system for you. We find your ideal prospects, research each one using AI, generate a personalised message based on their specific business context, and send it through your domain. You review the positive replies. We handle everything else.

Time saved70–80%Reduction in time spent on manual prospecting
Daily output100s/dayPersonalised messages sent — completely hands-free
Reply rates3–4×Higher than generic mass cold email campaigns
What it is

Not blasting. Not templates. Genuine personalisation — at scale.

There's a reason generic cold email doesn't work anymore. Everyone can spot a template. Our system uses AI to research each prospect before writing — so every message references something real about their business, their role, or a specific signal we've picked up. It reads like someone spent 20 minutes writing it. Because the AI did.

How the workflow runs

Five steps. Zero manual work.

  1. 01

    Lead sourcing

    We pull your ideal prospects from LinkedIn, Google Maps, Apollo, or industry directories. Filtered by industry, location, company size, and job title — so the list is already qualified.

  2. 02

    Data enrichment

    Each lead is enriched with company info, recent news, job postings, LinkedIn activity, funding signals, and tech stack data. The AI now has a rich profile to work with.

  3. 03

    AI research + personalisation

    The AI reads the enriched profile and writes a unique opening line, identifies a relevant pain point, and crafts a tailored value proposition for each prospect.

  4. 04

    Outreach delivery

    Personalised emails sent via your domain through Instantly or Smartlead. LinkedIn messages queued where appropriate. Every send logged to your CRM with a full audit trail.

  5. 05

    Reply handling + routing

    Positive replies flagged and routed to you immediately — with full context. Negative replies and unsubscribes handled automatically. Follow-up sequences triggered for non-responders.

We run this as a fully done-for-you service. You don't touch the workflow, manage the tools, or write a single message. You receive qualified replies and booked calls.
Who it's for

For any B2B business that needs a consistent pipeline — without a full-time sales team.

B2B service companies

Agencies, consultancies, and professional services firms who need a predictable stream of outbound conversations — without hiring a sales team. We replace 3–5 hours of daily prospecting with an automated system that runs 24 hours a day.

Recruiting & staffing firms

Candidate sourcing and client outreach at scale. The AI identifies the right contacts, researches their hiring needs from job postings and LinkedIn signals, and sends a message that speaks directly to what they're looking for right now.

Real estate & mortgage

Prospecting homeowners, investors, or referral partners with AI-personalised outreach based on property signals, neighbourhood data, and recent activity. Consistent pipeline without constant manual work.

Your own outbound — for Kinetic clients: If you're a Kinetic client on another service, we can run this workflow to prospect on your behalf — finding HVAC companies, dental practices, or med spas to target for your own business development. Ask about this on your call.
Pricing

What it costs. Done-for-you.

We run the entire system — you receive the replies. Compare to hiring a junior SDR at $4,000–$6,000/month, or an outbound agency at $3,000–$8,000/month. We deliver the same output at a fraction of the cost.

Full PipelineDone-for-you
$2,000setup

+ $300/mo (not including AI and tool fees)

  • 2–3 lead sources + enrichment stack
  • 2,500–3,000 messages/month
  • Email + LinkedIn + follow-up sequences
  • Human review of AI copy before sending
  • Reply management handled by us
  • Weekly qualified leads delivered to your CRM
  • Monthly strategy call
Watch it work

Want to see it before we talk? Watch the workflow.

The full AI outbound workflow in action — lead sourcing, enrichment, AI personalisation, and delivery — in a 4-minute Loom walkthrough.

Lead sourcing → enrichment → AI personalisation → delivery, in one continuous flow.

Open in Loom
The Outreach Audit

Score your outbound. See if AI outbound is a fit.

Answer six quick questions. We'll score your current outbound out of 100, tell you where you sit, and show whether AI outbound would actually move the needle for your business.

6 questions

Pick the closest answer for each.

01.How do you currently find new prospects?

02.How personalised is your current outreach?

03.What's your average reply rate?

04.Outreach messages sent per week?

05.Who handles your outbound?

06.Biggest reason prospects don't reply?

Outbound maturity score

Answer all six questions and hit "Score my outbound" to see your maturity score and AI-outbound fit.

Get your personalised action plan

We'll email the two changes with the biggest impact on your reply rate, plus three real subject lines that worked this month.

Score your outbound first, then send the plan.

Let's talk

Book a 15-minute call. Leave with a real plan.

We'll show you exactly what an always-on AI agent looks like for your business — what it says, how it guides customers, and what it costs. No pressure, no jargon.

Taking on 3 new clients this month. US & Canada only.