Kinetic.
04 — Custom AI Agents

There's a task in your business that a person does every day. It shouldn't be a person.

Think about the repetitive work in your business. The follow-up emails that always say the same thing. The intake process that asks the same five questions every time. The report that gets built from the same data every Monday morning. The customer query that your team answers 40 times a day.

If a task follows a pattern, an AI agent can do it. Better, faster, and without the cost of a person doing it manually.

Book a free scoping call
How we build

Our custom AI agents are built for the specific task you need automated. Not a template. Not a tool you configure yourself. A purpose-built AI system — designed around your exact workflow, integrated with your existing tools, and maintained by us ongoing.

Time returned10–20 hrsTypical weekly hours reclaimed per team member after deployment
Accuracy95%+On structured, pattern-based tasks vs manual human execution
Delivery5–14 daysFrom scoping call to live custom agent
What it is

Any repetitive task. Any workflow. Built for how you actually work.

Custom AI agents are purpose-built software systems that automate a specific business task. They're connected to your existing tools — your CRM, your email, your calendar, your database — and they handle the task end-to-end without human involvement.

We've built agents for: intake and qualification, sales follow-up, report generation, internal knowledge retrieval, document processing, appointment management, and more. If you have a repetitive task and a consistent process — we can likely automate it.

Examples we've built

Six agents we ship most often. Yours is probably similar.

Client intake agent

Replaces a manual intake form and follow-up process. The AI asks the right questions, qualifies the lead, scores them by criteria, and routes them to the right team member — automatically.

Sales follow-up agent

Monitors your CRM for deals that haven't moved. Sends personalised follow-up messages at the right time. Flags deals at risk of going cold before they do.

Internal knowledge agent

An AI trained on your internal documentation, SOPs, and past projects. Staff ask it questions — it answers with the right information from your own knowledge base.

Report and summary agent

Pulls data from multiple sources, formats it, and delivers a structured report on a schedule. Weekly sales summary, monthly performance digest, daily job status — automated.

Document processing agent

Reads incoming documents — contracts, invoices, applications — extracts the relevant information, and populates your systems. Eliminates manual data entry entirely.

Customer reactivation agent

Monitors your customer list for inactivity. Sends personalised reactivation messages at the 30, 60, and 90-day mark. Brings dormant customers back without manual outreach.

Who it's for

For businesses with a specific, painful, repetitive task they want to eliminate.

This is not the right product for everyone. It's for businesses who can clearly describe a task that happens over and over, costs them significant time or money, and follows a consistent enough pattern that an AI can learn it.

You're a good fit if

  • You can describe the task in a clear process with consistent inputs and outputs
  • The task currently takes 5+ hours per week across your team
  • You've tried to fix it with off-the-shelf tools and they haven't worked
  • You have an existing tool stack you need the agent to connect with
  • You want something built and maintained — not a tool to manage yourself

You're not a good fit if

  • The task requires significant human judgement or creative thinking on every instance
  • You don't yet have a clear, repeatable process for the task
  • You're looking for a pre-built tool to configure yourself (see our Booking or Receptionist products)
Pricing

What it costs. Scoped per build.

Custom agents are scoped individually — because the complexity varies significantly by task. A simple follow-up automation is a different build to a multi-step intake agent connected to your CRM, email, and calendar. We give you a fixed-price proposal after a free scoping call. No surprises, no open-ended retainers.

Simple automation

1–2 steps, no CRM

Setup

$500–$1,200

Monthly

$99–$199/mo

Delivery

3–5 days

Standard agent

3–5 steps, 1–2 integrations

Setup

$1,200–$2,500

Monthly

$199–$349/mo

Delivery

5–10 days

Complex agent

Multi-step, multiple integrations

Setup

$2,500–$5,000

Monthly

$349–$599/mo

Delivery

10–14 days

Enterprise workflow

Full process automation

Setup

$5,000+

Monthly

Custom

Delivery

3–6 weeks

All custom agent proposals include: a fixed setup price, a fixed monthly maintenance fee, a clear delivery timeline, and a defined scope. If the scope changes, we tell you before we build — not after.
Let's talk

Book a 15-minute call. Leave with a real plan.

We'll show you exactly what an always-on AI agent looks like for your business — what it says, how it guides customers, and what it costs. No pressure, no jargon.

Book a free 15-min call

Taking on 3 new clients this month. US & Canada only.